Challenge

AFIA - Association of Manufacturers for the Automotive Industry - has been representing the interests of the sector for 50 years and aggregating the suppliers of the automotive industry located in Portugal. As a sector with a strategic position in the economy, it felt the need to achieve greater visibility with the media and public opinion, in order to better defend the voice of its members.

Approach

It is with this objective that we have been doing over the years, and those already total 7, developing a regular and joint communication plan in order to consolidate AFIA as a reference in the sector. We have always focused on relevant and true communication, creating a relationship of trust between the association and the media.