Portugal Fresh

Brand activation


Portugal was chosen to be the Official Partner Country, at Fruits & Logistics in Berlin. How could we highlight Portugal Fresh at a fair of the sector?


With the creation of the Atlantic Breeze Taste signature, a press kit with fragrances of fruits and vegetables and a fashion show with the creations Portugal Fresh collection by Katty Xiomara, we responded to the challenge of showing that our fruits and vegetables “feel” more, have more colour, more texture, more smell and more flavour.