Portugal Sou Eu

Product Campaign


Still in the lockdown phase, it was urgent to promote the agri-food sector, with a focus on some products that needed more disposal. Accordingly, the briefing was clear: the campaign should focus on Meat, Dairy Products, Red Fruits, Wine and Olive Oil. All these products are associated with the “Portugal Sou Eu” seal via Protected Designation of Origin (DOP) or Protected Geographical Indication (IGP).


Given that this campaign followed on from the previous one, with the Brand Ambassadors as protagonists, it made sense to be a continuity campaign. So, we kept the concept “what is it that unites us”, but expanded its implementation and channelled the themes. We related people to food products, highlighting the fact that they are both Portuguese.