Challenge

Create a brand activation - Parque Nascente and Cinemas NOS that paid homage to the seventh art, recreating an environment similar to the emblematic Hollywood Oscars night.

Approach

The concept of each edition depends on the Hollywood guidelines that dictate what we locally promote.At Parque Nascente shopping centre, the red carpet stretches out, the doors open with a welcome cocktail, where public figures and national celebrities interact with the guests and the general public are present. Guests have access to the different screens where they can watch some of the nominated films, on this great night of the Seventh Art.