Challenge

Antarte is a Portuguese brand, a leader in furniture and decoration trends, with a network of 13 stores in Portugal, with its own stores in countries such as South Africa, Angola, Ghana, Morocco, São Tomé and Príncipe and, more recently in Ivory Coast. Voted “No. 1 Consumer Choice Brand 2020” in the furniture and decoration sector, awarded by Consumer Choice, Antarte felt the need to strengthen its communication strategy not only with the general public, but essentially with the media, improving and extending its communication channels.

Approach

Press Consultancy is a joint effort that is strengthened over time, assuming a facilitating role for communication between Antarte and the media. We are constantly concerned with effectively communicating the extraordinary work that Antarte has been developing over the years, strengthening the relationship between the brand and its various audiences.