Challenge

Associação Selectiva Moda challenged the Agency to create an activity to be part of Porto Fashion Week autumn / winter, with the following objectives: to be directed at a young audience, involving fashion and creativity, and not being exhausted in a single edition.

Approach

We created, as a way of involving young people: the Fashion People Mobile photography contest, thinking about the way young people use their phones daily and the creative and almost addictive record of their experiences. Some of the creative concepts throughout the various editions were: “Liberate the photographer in you”; “Style Hunters; “Be a Storyteller”.Responsibilities in the project: creation of the creative concept; development of the various communication supports; project management at the partnership level; proposal and contact with the jury; creation and management of Instagram and the website; reception of the photographs and management of the entire competition, which ends with the final exhibition of the finalists and prizes ceremony.Partnerships: establishing strategic partnerships and challenging various personalities in fashion, marketing and photography to be members of the competition’s jury. Photo exhibition: the project is promoted in different media, as well as the result, in order to publicize the work of the competitors. All editions end with a prize ceremony and itinerary exhibition of the winning photographs, to which competitors are invited and where networking moments are enhanced.