Challenge

The lockdown meant Portugal halted all in-person events. The Finance for Growth project that was in the closing phase, had a date set for the closing and dissemination of results seminar when it was cancelled. The challenge proposed by AEP was the following: how to communicate the results of the project and amplify its dissemination, using only online tools?

Approach

We proposed a communication campaign to disseminate, as much as possible, the results achieved with the project. The campaign would be carried out in partnership with a leading newspaper (Público), to communicate the results of the project online by directing readers to a brochure and a video, available on the project page. The agency developed the brochure and video, as well as the creativity and monitoring of the online campaign.