Challenge

As part of the celebrations of the 600 years since the Portuguese left for Ceuta, the beginning of the discoveries, AGAVI challenged the agency to include in a film the projects it had planned to execute during the year.

Approach

AGAVI's annual project - presents itself in a commemorative tone, relating the past to the present. The Portuguese of yesterday and today have the same DNA and, therefore, the project emphasizes 3 dimensions: the Identity of the “Portuguese World”, the Culture and the links we leave around the world - basically the Universality of the “Portuguese World” and the economic / business dimension where the Portuguese were the major drivers of globalization.