Challenge

Participate in the conception and execution of the first Fashion Film Festival in Portugal. Since Portugal is a recognized country of fashion, Associação Seletiva Moda noted a flaw that it, as organiser of the first Portuguese Fashion Film Festival, proposed to fill. We were the Communication, Events and Advertising Agency chosen to partner the management of the project, annually creating the concept, the communication supports of the brand and the overall management of the Festival.

Approach

It was 7 years ago that the first edition was held, under the philosophy "Fashion films wanted" because, in fact, they were a rare thing in Portugal. In 2020, the Festival’s rationale is according to the target: "Humanity's New Breath". As partners of the project we have been working with: 🎬 Competition categories: National Fashion Films by independent filmmakers, Brand, Technical Textiles, Home Textiles, Institutional, Alive Mobile and International.🎬 International partnerships: La Jolla International Fashion Film Festival, Berlin FFF, Madrid FFF, Copenhagen FF, Barcelona FFF and London Fashion Film Festival.🎬 Assignment of jury, which has included names like: David McGovern, Alex Turvey, Katty Xiomara, Manel Alves and José Manuel Gonçalves, José Cabaço or Hugo Veiga.🎬 Management of the competing films and awarding of prizes.🎬 Content production and social network management: Facebook, Instagram, Vimeo channel. www.portofashionfilmfestival.comwww.facebook.com/PortoFashionFilmFestivalwww.instagram.com/portofff/https://vimeo.com/portofashionfilmfestival